Earlier this summer, Coca Cola has implemented a recent campaign with 250 names on the labels of their 20-oz bottles. According to their website, the Coca Cola company claims “The campaign, which concludes Aug. 30, features 250 of the most popular names among teens and Millennials on 20-oz. bottles.” In using their name finding tool, my nickname “Jay” was not included in the list, which made sense since I had recently learned on www.BabyNameWizard.com that my name had apparently peaked in usage around the 1960s (though I’m not 50 years old… my legal name John is included, however). This aroused my curiosity, in wondering just how exclusive their name choice was to Millennials, or if their targeting had other intent.
Perhaps for intuitive reasons, the names that Coke chose didn’t include Thelma nor Louise (both peaked usage in the 1910s, would be around 100 years old), however as a Millennial myself I didn’t grow up knowing a Bobby, and I don’t know of any young girls running around with the name Cathy, both of which they did include in their list. How much inclusiveness did Coke decide to have in choosing names for their selective list? Are they only looking for hip young consumers (no bias), or do they actually include something for everyone?
After doing a bit of plugging-and-chugging on this baby name website, I extracted the peak decades for each of the 250 names that Coke included in their list. I added up the frequency of use, and here are the ages that Coke targeted:
So even though Coke claims to have included popular Millennial names, it seems they have also been inclusive enough to include names of nearly everyone to some degree. Perhaps more specifically, I think that this curve is what I would expect of the ages of people who would drink Coca Cola. However I don’t think that 10% of Coke drinkers are infants, but my hypothesis is that they included some newly-popular name for parents who would want to have a historical collectable for their kids, having their love of Coca Cola forever sealed on a shelf somewhere in their basement or in dad’s man cave.
What would be even more fun to investigate, if possible, would be use of ethnicities in the names chosen, or by demographics in specific North American cities. Apparently this campaign was first launched in Australia in 2011, was in Europe last summer, and I wonder to what degree consumption by age is different in other regions of the world.
Did your name make the list? And are you older or younger than most others with your name? I have included all 250 names here linked with the page on BabyNameWizard.com that I used to extract the most commonly used decade. Check out your name’s usage through the years, and see if you may come to a different conclusion than I. Enjoy! And enjoy Coca Cola.
I am in no way endorsed by the Coca Cola company. All thoughts and opinions are my own.