Eyes On The Prize (No, Not To Maximize Shareholder Wealth)

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As a twenty-something trying to find his way in the world, I have been reading a book on work called “Every Good Endeavor,” by Timothy Keller.  The book talks a lot beyond the goals of individuals and building your career, and ultimately drives to the heart of why we’re organized to produce good: to serve the interests of a culture, and the sets of values surrounding that culture.  He warns, however:

“We should expect, then, that each culture’s emphases have some beneficial influences on work and yet at the same time harmfully distort it.”

When we drift away from what we are building and constructing–e.g. focusing simply on maximizing shareholder profits–we neglect the very value of what we are creating.

Morality

“For the love of money is the root of all evil.”

Think past the cliché for a brief moment, and think about the Great Recession on Wall Street.  Enron.  Watergate.  These were all efforts of individuals and organizations that were in their own right relatively successful, but over time as they started to push the boundaries of what they could extract from it personally, their schemes started to blow out of proportion because their constituents no longer were receiving the value that was once promised to them.

-Sponsorships
-Getting new Industry partners: why not simply show them where we’re at, and have them help accomplish our mission? Is it membership revenue?

Once you start heading towards the line, it’s hard to know when you cross it

Corruption is sneaky, because it’s a very subtle distortion of absolute truth.

So: Are You A Brand, Or Do You Sell Widgets?

Our post-industrial economy is moving past simply having the cheapest gadget or the most convenient location.  We are moving into an era of Seth Godin’s idea of tribes, where transparent values are what will connect companies’ products with their users.  This is the new value proposition.  “Here we are at the core, here’s how we’re similar, and here’s how we can help you come alive.”

KEEP VALUES (organizational as well as personal) IN VIEW AT ALL TIMES