Coke Names: For Those Who Drink Young?

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Earlier this summer, Coca Cola has implemented a recent campaign with 250 names on the labels of their 20-oz bottles. According to their website, the Coca Cola company claims “The campaign, which concludes Aug. 30, features 250 of the most popular names among teens and Millennials on 20-oz. bottles.” In using their name finding tool, my nickname “Jay” was not included in the list, which made sense since I had recently learned on www.BabyNameWizard.com that my name had apparently peaked in usage around the 1960s (though I’m not 50 years old… my legal name John is included, however). This aroused my curiosity, in wondering just how exclusive their name choice was to Millennials, or if their targeting had other intent.

Coke names johnPerhaps for intuitive reasons, the names that Coke chose didn’t include Thelma nor Louise (both peaked usage in the 1910s, would be around 100 years old), however as a Millennial myself I didn’t grow up knowing a Bobby, and I don’t know of any young girls running around with the name Cathy, both of which they did include in their list. How much inclusiveness did Coke decide to have in choosing names for their selective list? Are they only looking for hip young consumers (no bias), or do they actually include something for everyone?

After doing a bit of plugging-and-chugging on this baby name website, I extracted the peak decades for each of the 250 names that Coke included in their list. I added up the frequency of use, and here are the ages that Coke targeted:

coke names age frequency So even though Coke claims to have included popular Millennial names, it seems they have also been inclusive enough to include names of nearly everyone to some degree. Perhaps more specifically, I think that this curve is what I would expect of the ages of people who would drink Coca Cola. However I don’t think that 10% of Coke drinkers are infants, but my hypothesis is that they included some newly-popular name for parents who would want to have a historical collectable for their kids, having their love of Coca Cola forever sealed on a shelf somewhere in their basement or in dad’s man cave.

What would be even more fun to investigate, if possible, would be use of ethnicities in the names chosen, or by demographics in specific North American cities. Apparently this campaign was first launched in Australia in 2011, was in Europe last summer, and I wonder to what degree consumption by age is different in other regions of the world.

Did your name make the list? And are you older or younger than most others with your name? I have included all 250 names here linked with the page on BabyNameWizard.com that I used to extract the most commonly used decade. Check out your name’s usage through the years, and see if you may come to a different conclusion than I. Enjoy! And enjoy Coca Cola.

1. Aaron Male 1980
2. Abby Female 2005
3. Adam Male 1980
4. Alejandra Female 1990
5. Alejandro Male 2005
6. Alex Male 1990
7. Ali Female 1970
8. Alicia Female 1980
9. Alisha Female 1980
10. Allie Female 2010
11. Alyssa Female 1990
12. Amanda Female 1980
13. Amber Female 1980
14. Amir Male 2010
15. Amy Female 1970
16. Ana Female 1990
17. Andrea Female 1980
18. Andres Male 2010
19. Andrew Male 1980
20. Angel Female 1970
21. Angela Female 1970
22. Anna Female 2000
23. April Female 1970
24. Ashley Female 1980
25. Asia Female 1990
26. Austin Male 1990
27. Becca Female never a top-1000 name (you’re special)
28. Ben Male 1880
29. Beth Female 1960
30. Blake Male 1990
31. Bobby Male 1930
32. Brad Male 1970
33. Brandon Male 1990
34. Brandy Female 1970
35. Bree Female 1960
36. Brett Male 1980
37. Brian Male 1970
38. Brittany Female 1990
39. Brittney Female 1990
40. Brooke Female 1990
41. Bryan Male 1980
42. Caitlin Female 1990
43. Cameron Male 2010
44. Carlos Male 2010
45. Caroline Female 1990
46. Carrie Female 1970
47. Casey Female 1980
48. Cassandra Female 1990
49. Cathy Female 1950
50. Chad Male 1970
51. Charles Male 1930
52. Chase Male 2010
53. Chelsea Female 1990
54. Chris Male 1960
55. Cierra Female 1990
56. Claudia Female 1990
57. Cody Male 1990
58. Connor Male 2010
59. Corey Male 1980
60. Cory Male 1980
61. Courtney Female 1990
62. Cristina Female 1980
63. Crystal Female 1980
64. Cynthia Female 1950
65. Dana Female 1970
66. Daniel Male 1980
67. Danielle Female 1980
68. Darius Male 1990
69. David Male 1950
70. Deb Female 1950
71. Derek Male 1980
72. Devin Male 1990
73. Dominique Female 1990
74. Dustin Male 1980
75. Dylan Male 2010
76. Edgar Male 1990
77. Eduardo Male 2010
78. Edward Male 1880
79. Emily Female 1990
80. Emma Female 1990
81. Eric Male 1970
82. Erica Female 1980
83. Erika Female 1980
84. Erin Female 1980
85. Ethan Male 2010
86. Evan Male 2010
87. Francisco Male 1990
88. Gabe Male 1880
89. Gabriela Female 2010
90. Garrett Male 1990
91. George Male 1880
92. Greg Male 1960
93. Haley Female 1990
94. Hannah Female 1990
95. Hassan Male 2010
96. Heather Female 1970
97. Hector Male 2010
98. Holly Female 1970
99. Hunter Male 2010
100. Ian Male 2010
101. Ibrahim Male 2010
102. Jack Male 1920
103. Jackie Female 1960
104. Jacob Male 1990
105. Jake Male 2000
106. Jamal Male 1990
107. James Male 1940
108. Jamie Female 1980
109. Janelle Female 1980
110. Jared Male 1980
111. Jasmine Female 1990
112. Jason Male 1970
113. Javier Male 2010
114. Jeff Male 1960
115. Jenna Female 2000
116. Jennifer Female 1970
117. Jeremy Male 1970
118. Jess Female never a top-1000 name (you’re special)
119. Jesse Male 1980
120. Jill Female 1960
121. Joe Male 1930
122. Joel Male 1980
123. John Male 1940
124. Jon Male 1960
125. Jordan Female 1990
126. Jorge Male 2000
127. Jose Male never a top-1000 name (you’re special)
128. Josh Male 1980
129. JR Male never a top-1000 name (you’re special)
130. Juan Male 2000
131. Julia Female 2000
132. Julie Female 1960
133. Justin Male 1980
134. Kara Female 1980
135. Karen Female 1950
136. Karina Female 1990
137. Kate Female 1990
138. Kathy Female 1950
139. Katie Female 1980
140. Kayla Female 1990
141. Keisha Female 1970
142. Keith Male 1960
143. Kelly Male 1960
144. Kelsey Female 1990
145. Ken Male 1960
146. Kendra Female 1980
147. Kevin Male 1960
148. Kim Female 1960
149. Kris Male 1970
150. Kyle Male 1990
151. Latasha Female 1980
152. Latoya Female 1980
153. Laura Female 1960
154. Lauren Female 1980
155. Leah Female 2000
156. Lee Male 1930
157. Leslie Female 1960
158. Linda Female 1940
159. Linds Male never a top-1000 name (you’re special)
160. Lisa Female 1960
161. Liz Female 1960
162. Logan Male 2010
163. Luis Male 2010
164. Luke Male 2010
165. Maddy Female never a top-1000 name (you’re special)
166. Makayla Female 2000
167. Malcolm Male 1920
168. Manuel Male 1920
169. Marcus Male 1980
170. Maria Female 1960
171. Mariam Female 2000
172. Marissa Female 1990
173. Mark Male 1960
174. Mary Female 1920
175. Matt Male 1960
176. Maurice Male 1910
177. Mayra Female 1980
178. Meg Female 1960
179. Mel Male 1940
180. Michael Male 1960
181. Michelle Female 1970
182. Miguel Male 2000
183. Mike Male 1960
184. Miranda Female 1990
185. Mitch Male 1960
186. Monica Female 1970
187. Morgan Male 1990
188. Nadia Female 2000
189. Natalie Female 2000
190. Natasha Female 1980
191. Nate Male never a top-1000 name (you’re special)
192. Nick Male 1910
193. Nicole Female 1980
194. Noor Male 2000
195. Olivia Female 2010
196. Omar Male never a top-1000 name (you’re special)
197. Oscar Male 1890
198. Paige Female 1990
199. Pat Female 1930
200. Paul Male 1960
201. Peter Male 1950
202. Phil Male 1940
203. Rachel Female 1980
204. Ray Male 1920
205. Rebecca Female 1970
206. Ricardo Male 1990
207. Rick Male 1950
208. Rob Male 1960
209. Rosa Female 1930
210. Ryan Male 1980
211. Sam Female never a top-1000 name (you’re special)
212. Sandy Female 1960
213. Sara Female 1980
214. Sarah Female 1970
215. Scott Male 1960
216. Sean Male 1980
217. Seth Male 2000
218. Shane Male 1970
219. Shannon Female 1970
220. Shawn Male 1970
221. Shawna Female 1970
222. Shayla Female 2010
223. Shelby Female 1990
224. Spencer Male 1990
225. Stacy Female 1970
226. Stephanie Female 1980
227. Steve Male 1960
228. Sue Female 1940
229. Sydney Female 2000
230. Syed Female 1970
231. Tamika Female 1970
232. Tara Female 1990
233. Taylor Female 1990
234. Tiara Female 1990
235. Tiffany Female 1980
236. Tim Male 1960
237. Tom Male 1940
238. Tony Male 1960
239. Travis Male 1980
240. Trevor Male 1990
241. Trey Male 2000
242. Tyler Male 1990
243. Vanessa Female 1980
244. Veronica Female 1970
245. Vic Male 1960
246. Wes Male 1960
247. Whitney Female 1980
248. Will Male 1920
249. Yesenia Female 1990
250. Zach Male never a top-1000 name (you’re special)

I am in no way endorsed by the Coca Cola company. All thoughts and opinions are my own.